Kenning, Peter; Evanschitzky, Heiner; Vogel, Verena; … - In: International Journal of Retail & Distribution Management 35 (2007) 2, pp. 97-119
Purpose – The aim of this study is to analyze consumers' price knowledge in the market for apparels. Design … explicit price knowledge stored in long‐term memory, as a valid indicator of price knowledge. Findings – The results, including … data from about 1,527 consumers on 66 products from the German apparel market, indicate that price knowledge is relatively …