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different rates of conversion in Germany and Austria in particular, can be explained by the new investment theory …
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This paper follows two objectives: (i) It demonstrates the merits of the survey based approach to B2C eCommerce characteristics and company strategy, and (ii) it presents empirical evidence of the crucial importance of size and marketing investment in B2C eCommerce markets. It presents...
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which rich learning possibilities are allowed. We envision firms that experiment with cost methodologies that are consistent …
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