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Network characteristics and the value of collaborative user-generated content
Ransbotham, Sam; Kane, Gerald C.; Lurie, Nicholas H. - In: Marketing science : the marketing journal of the … 31 (2012) 3, pp. 387-405
Persistent link: https://www.econbiz.de/10009562967
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How social media influencers affect behavioural intentions towards recommended brands : the role of emotional attachment and information value
Sánchez-Fernández, Raquel; Jiménez-Castillo, David - In: Journal of marketing management : JMM ; journal of the … 37 (2021) 11/12, pp. 1123-1147
Persistent link: https://www.econbiz.de/10012623856
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Modeling environmental antecedents of online word-of-mouth on team social media : a perspective of information value
Wang, Jerred Junqi; Pifer, N. David; Scremin, Glaucio; … - In: Sport marketing quarterly : preferred journal of the … 29 (2020) 2, pp. 79-93
Persistent link: https://www.econbiz.de/10012815488
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Nutzbarkeit, Nutzungsmotivation, Nutzung und Mehrwert von Offenen Sozialen Netzwerken : eine Befragung der Nutzer von StudiVZ
Stocker, Alexander; Reicht, Tanja - In: Virtual enterprises communities & social networks : …, (pp. 119-130). 2010
Persistent link: https://www.econbiz.de/10008903177
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Ansätze zur Validierung semantischer Informationstripel auf einer Web 2.0-Wissensplattform
Ahlheid, Sven; Gräfe, Gernot; Krebs, Alexander; … - In: Virtual enterprises communities & social networks : …, (pp. 95-106). 2010
Persistent link: https://www.econbiz.de/10008903178
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The role of an online community in relation to other communication channels in a business development case
Takahashi, Masamichi; Herman, George; Ito, Atsushi; … - 2009 - Rev.
We investigated how sales representatives (Salespeople) and members of a service business development department (the Service Dept.) communicated within an informal online community, particularly in relation to their use of other informal and formal communication channels. We found that while...
Persistent link: https://www.econbiz.de/10003947775
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Information quality in a community-based encyclopedia
Stvilia, Besiki (contributor) - In: Knowledge management : nurturing culture, innovation …, (pp. 101-113). 2005
Persistent link: https://www.econbiz.de/10003383815
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Travel blogs and the implications for destination making
Pan, Bing; MacLaurin, Tanya; Crotts, John C. - In: Journal of travel research : a quarterly publication of … 46 (2007) 1, pp. 35-45
Persistent link: https://www.econbiz.de/10003566668
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Seeing ourselves in others : reviewer ambiguity, egocentric anchoring, and persuasion
Walker Reczek, Rebecca; Lamberton, Cait Poynor; Norton, … - In: Journal of marketing research : JMR 48 (2011) 3, pp. 617-631
Persistent link: https://www.econbiz.de/10009161336
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Influence of social networking site and user access method on social media evaluation
Heinrichs, John H.; Lim, Jeen-su; Lim, Kee-sook - In: Journal of consumer behaviour : an international … 10 (2011) 6, pp. 347-355
Persistent link: https://www.econbiz.de/10009424837