Similar Search Results

Entifying your brand among Twitter-using millennials

Sashittal, Hemant Chaitanya; Hodis, Monica; … - In: Business horizons 58 (2015) 3, pp. 325-333

Persistent link: https://www.econbiz.de/10011286500

Is your brand a living entity?

Sashittal, Hemant Chaitanya; Hodis, Monica; … - In: MIT sloan management review 55 (2013/14) 3, pp. 95-96

Persistent link: https://www.econbiz.de/10010354199

Targeting college students on Facebook? How to stop wasting your money

Sashittal, Hemant C.; Sriramachandramurthy, Rajendran; … - In: Business horizons 55 (2012) 5, pp. 495-508

Persistent link: https://www.econbiz.de/10010011475

Targeting college students on Facebook? How to stop wasting your money

Sashittal, Hemant C.; Sriramachandramurthy, Rajendran; … - In: Business Horizons 55 (2012) 5, pp. 495-507

While Facebook usage has seen explosive growth, scant research has explored returns on advertising dollars marketers invest in this emerging medium. Our two-stage study of 18- to 25-year-old college students suggests that many of the advertising dollars consumer goods firms spend on Facebook are...

Persistent link: https://www.econbiz.de/10010603468

Interact with me on my terms : a four segment Facebook engagement framework for marketers

Hodis, Monica Alexandra; Sriramachandramurthy, Rajendran; … - In: Journal of marketing management : MM 31 (2015) 11/12, pp. 1255-1284

Persistent link: https://www.econbiz.de/10011405232

Building acquaintance brands via Snapchat for the college student market

Sashittal, Hemant Chaitanya; DeMar, Michael; … - In: Business horizons 59 (2016) 2, pp. 193-204

Persistent link: https://www.econbiz.de/10011451889

Integrating repatriated managers in MNCs

Jassawalla, Avan; Sashittal, Hemant Chaitanya - In: The role of expatriates in MNCs knowledge mobilization, (pp. 113-130). 2011

Persistent link: https://www.econbiz.de/10010342903

Brands as personal narratives : learning from user-YouTube-brand interactions

Sashittal, Hemant Chaitanya; Jassawalla, Avan R. - In: The journal of brand management : an international journal 28 (2021) 6, pp. 657-670

Persistent link: https://www.econbiz.de/10012792878

The personal influence of Instagram bloggers on consumer-brand interactions : brands as tribal artifacts

Sashittal, Hemant Chaitanya; Jassawalla, Avan R. - In: The journal of brand management : an international journal 27 (2020) 6, pp. 679-690

Persistent link: https://www.econbiz.de/10012304073

The influence of COVID-19 pandemic on consumer-brand relationships : evidence of brand evangelism behaviors

Sashittal, Hemant Chaitanya; Jassawalla, Avan R.; … - In: The journal of brand management : an international journal 30 (2023) 3, pp. 245-260

Persistent link: https://www.econbiz.de/10014326918