Sriramachandramurthy, Rajendran; Balasubramanian, Siva K.; … - In: American Journal of Business 24 (2009) 2, pp. 41-52
The spread of broadband Internet has resulted in the increase of spyware and adware. This study highlights their damaging effects and proposes a model that captures defensive measures adopted by Internet users. Specifically, our model indicates that knowledge has a positive impact on...