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How does a new venture build a new product's legitimacy? : evidence from digital innovations in an established industry
Zhang, Wei; White, Steven; Wang, Liyan; Zhao, Yongyi; … - In: International journal of technology management : IJTM 87 (2021) 2/4, pp. 284-314
Persistent link: https://www.econbiz.de/10012888114
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Design thinking impact on value creation and value capture on innovation projects
Silva, Gabriel Delage e; Zancul, Eduardo de Senzi - In: Creativity and innovation management 32 (2023) 3, pp. 362-377
Persistent link: https://www.econbiz.de/10014336031
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Quantifying the value of iterative experimentation
Mao, Jialiang; Bojinov, Iavor - 2024
Persistent link: https://www.econbiz.de/10014487275
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Zeit als Wettbewerbsfaktor : ein integrativer Ansatz zur Verkürzung der time to market in High-Tech-Märkten
Patt, Cornelius - 1995
Persistent link: https://www.econbiz.de/10000549405
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Erfolgsfaktoren der Produktentwicklung : ein interkultureller Vergleich in mittleren Unternehmen des Hochtechnologie-Sektors
Frick, Michael - 2008 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003637025
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Technology ventures : from idea to enterprise
Byers, Thomas H.; Dorf, Richard C.; Nelson, Andrew J. - 2011 - 3. ed.
Persistent link: https://www.econbiz.de/10003892471
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Peter Hanson: building a world-class product development center for Hi Tech systems in China
Björkman, Ingmar - In: Readings and cases in international human resource …, (pp. 68-77). 2007
Persistent link: https://www.econbiz.de/10003405552
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The contingent value of exploratory and exploitative learning for new product development performance
Li, Ci-rong; Chu, Chih-peng; Lin, Chen-ju - In: Industrial marketing management : the international … 39 (2010) 7, pp. 1186-1197
Persistent link: https://www.econbiz.de/10008668685
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"Call. Mail. Shoot. Listen. Play." : but what functionalities add real value in convergent products?
Gill, Tripat - In: GfK marketing intelligence review : Marketingforschung … 2 (2010) 2, pp. 16-25
Persistent link: https://www.econbiz.de/10008697207
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Does quality win? : competing against an entrenched market leader in high-tech markets
Tellis, Gerard J.; Yin, Eden; Niraj, Rakesh - In: GfK marketing intelligence review : Marketingforschung … 2 (2010) 2, pp. 8-15
Persistent link: https://www.econbiz.de/10008697208