This paper addresses the question of how the vertical structure of a product line relates to brand equity. Does the presence of “premium” or high-quality products in a product line enhance brand equity? Conversely, does the presence of “economy” or low-quality products in a product line...

In this short essay we reflect on the innovation-related studies that have appeared in Manufacturing and Service Operations Management (M&SOM) in its first twenty years of publication, and consider the future work that M&SOM could publish in this domain. Innovation management can be defined...

Contests have a long history of driving innovation, and web-based information technology has opened up new possibilities for managing tournaments. One such possibility is the visibility of entries – some web-based platforms now allow participants to observe others’ submissions while the...