This paper explores how important the quality of the raw idea is in determining success in innovation. On the one hand, one could argue that without a good idea, the chance of success is very small: “you can’t make a silk purse out of a sow’s ear.” On the other hand, one could argue that...

This essay attempts to demarcate the industrial practice of product design and situate it in the context of academic research. The term product design presents definitional challenges, as it is used in practice in different ways, and even varies in usage regionally. For this article, product...