Soliman, Meikel; Boenigk, Silke - In: Journal of Consumer Marketing 36 (2019) 7, pp. 926-938
Purpose: Imbedded in the life course paradigm, the purpose of this paper is to investigate which individual life events impact blood donations and to study their underlying mechanisms. Design/methodology/approach: By applying logistic regression, moderation and mediation analysis, this paper...