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Huang, Rui (contributor); Perloff, Jeffrey M. (contributor); … - In: Journal of agricultural & food industrial organization 4 (2006) 1, pp. 1-24

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Longitudinal analysis versus cross-sectional analysis in assessing the factors influencing shoppers' impulse purchase behavior : do the store ambience and salesperson interactions...

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Modeling specialty store customers' buy/no-buy decisions

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Sales Enablement : Tools and Techniques for Modern Sales Organization

Kilian, Dietmar; Mirski, Peter; Lorenz, Britta - 2023

This book helps in building an optimally designed and customer-oriented sales organization. It places a special emphasis on purchasing decisions and leads to producing a decisive competitive advantage. The focus is on the sales enablement process as a holistic framework concept. It forms the...