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Applying yield management pricing to your service business
Berman, Barry - In: Business horizons 48 (2005) 2, pp. 169-180
Persistent link: https://www.econbiz.de/10006162436
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Data mining: On the trail to marketing gold
Thelen, Shawn; Mottner, Sandra; Berman, Barry - In: Business horizons 47 (2004) 6, pp. 25-32
Persistent link: https://www.econbiz.de/10006163356
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Strategies to combat the sale of gray market goods
Berman, Barry - In: Business horizons 47 (2004) 4, pp. 51-60
Persistent link: https://www.econbiz.de/10006164814
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Should your firm adopt a mass customization strategy?
Berman, Barry - In: Business horizons 45 (2002) 4, pp. 51-60
Persistent link: https://www.econbiz.de/10006174450
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Planning for the Inevitable Product Recall - When your product problems come back to haunt you, you'd better know what to do
Berman, Barry - In: Business horizons 42 (1999) 2, pp. 69-78
Persistent link: https://www.econbiz.de/10006194494
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Best Paper Award 2009
Berman, Barry; Swani, Kunal - In: Business horizons 53 (2010) 1, pp. 1-2
Persistent link: https://www.econbiz.de/10008350239
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The Teaching of Relationship Marketing Concepts in Undergraduate Marketing Principles and Graduate Introductory Marketing Courses
Berman, Barry; Sharland, Alex P. - In: Journal of marketing education : JME 24 (2002) 2, pp. 125-134
Persistent link: https://www.econbiz.de/10006264577
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A guide to developing and managing a well-integrated multi-channel retail strategy
Berman, Barry; Thelen, Shawn - In: International journal of retail & distribution management 32 (2004) 3, pp. 147-156
Persistent link: https://www.econbiz.de/10006430094
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Strategies to detect and reduce counterfeiting activity
Berman, Barry - In: Business horizons 51 (2008) 3, pp. 191-200
Persistent link: https://www.econbiz.de/10007995534
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3-D printing: The new industrial revolution
Berman, Barry - In: Business horizons 55 (2012) 2, pp. 155-163
Persistent link: https://www.econbiz.de/10009836043