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Liberalisierungstendenzen in Indien : radikale Neugestaltung des indischen Einzelhandels?
Lehnert, Fabian; Zentes, Joachim - In: Marketing Review St. Gallen : die neue … 29 (2012) 3, pp. 28-33
Persistent link: https://www.econbiz.de/10010003237
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Retailing in Germany: current landscape and future trends
Zentes, Joachim; Rittinger, Sebastian - In: European retail research 23 (2009) 1, pp. 153-182
Persistent link: https://www.econbiz.de/10009924824
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Ethical sourcing : choice of sourcing strategies and impact on performance of the firm in German retailing
Bastian, Jonas; Zentes, Joachim - In: European retail research 25 (2011) 1, pp. 85-105
Persistent link: https://www.econbiz.de/10009924860
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A strategy map for Germany : from passive self-pity to offensive self-renewal
Scholz, Christian; Zentes, Joachim - In: Strategic management : new rules for Old Europe, (pp. 273 - 301). 2006
Persistent link: https://www.econbiz.de/10014556245
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Konditionssysteme: Von Pull- und Push-Strategien zum kooperativen Wertschöpfungsmanagement
Zentes, Joachim - In: Markenartikel : das Magazin für Markenführung 58 (1996) 4, pp. 162-165
Persistent link: https://www.econbiz.de/10006586549
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Bedeutung der Markenpolitik für das vertikale Marketing
Zentes, Joachim; Ihrig, Falk - In: Markenartikel : das Magazin für Markenführung 57 (1995) 1, pp. 18-24
Persistent link: https://www.econbiz.de/10006594152
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The effects of cause-related marketing campaign characteristics : a literature review
Pocsay, Sandra; Zentes, Joachim - In: Marketing : journal of research and management 6 (2010) 2, pp. 145-157
Persistent link: https://www.econbiz.de/10009037355
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Internationalisation of retail firms : state of the art after 20 years of research
Swoboda, Bernhard; Zentes, Joachim; Elsner, Stefan - In: Marketing : journal of research and management 5 (2009) 2, pp. 105-126
Persistent link: https://www.econbiz.de/10009049327
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Moderne Warenwirtschaftssysteme im Handel : internationale Fachtagung 25. - 27. Oktober 1984, Rüschlikon-Zürich
Zentes, Joachim (ed.) - 1985
Persistent link: https://www.econbiz.de/10013354540
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Grundbegriffe des internationalen Managements
Zentes, Joachim; Swoboda, Bernhard - 1997
Persistent link: https://www.econbiz.de/10013328791