Gesundheitseinrichtungen sind in besonderer Weise normativ geprägt, sie zielen auf Heilung und Unterstützung von kranken, pflegebedürftigen Menschen. Was bedeutet diese normative Ausrichtung für das Management? Das Management richtet seine Handlungen an ebendiesen normativen Überzeugungen...

The Executive's Guide to 21st Century Corporate Citizenship is a succinct handbook that provides senior managers with everything they need to understand how corporate citizenship builds reputation, delivers value to the bottom line, and mobilizes an organization's employees and customers. It...

The Executive's Guide to 21st Century Corporate Citizenshipprovides a major update on how to 'do' corporate citizenship, showing senior managers how they can win the reputation battle and deliver value to society while creating the most successful business possible in today's competitive landscape.

Cover; Half Title; Title Page; Copyright Page; Table of contents; List of illustrations; About the authors; Preface; Acknowledgements; Part 1 Principles and conceptual foundations; 1 Introduction; Social value in context; The language of social value; The economics of social value; Social procurement and...