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The welfare and equity implications of competition in television broadcasting: the role of viewer tastes

Liu, Yong; Putler, Daniel; Weinberg, Charles - In: Journal of Cultural Economics 30 (2006) 2, pp. 127-140

Persistent link: https://www.econbiz.de/10005067771

Advertising Rates, Audience Composition, and Competition in the Network Television Industry.

Goettler, R. - Carnegie Mellon University, Tepper School of Business - 1999

We discuss the market for commercial spots on network television and estimate the relationship between ratings and … best response schedules and Nash equilibria of the scheduling game and analyze the strategic behavior of the television …

Persistent link: https://www.econbiz.de/10005102268

Price Discrimination and Audience Composition in Advertising-Based Broadcasting

Roson, Roberto - Dipartimento di Economia, Università Ca' Foscari Venezia - 2007

Traditionally, media like TV and radio, but also the Internet, have been characterized by free access (by consumers having the necessary hardware), with services supported through advertising revenues. Profitability in these markets depends on the capability of attracting audience. Strategic...

Persistent link: https://www.econbiz.de/10005106148

Spilling Over and Crowding Out: The Effects of Public Sector/Private Sector Convergence and Competition, in the Provision of Public Goods

Barrowclough, Diana - CESifo - 2001

finance of public television. It goes beyond the conventional analysis in this topic, byshowing the spill-over effects that a …. These tensions arebeing felt in the television sectors of virtually every country of the world. To illustrate these and … advertising. The second novelty of this model is its pricing scheme, which capturesthe unusual nature of television advertising …

Persistent link: https://www.econbiz.de/10005181355

It's the Media, Stupid - How Media Activity Shapes Public Spending

Bruns, Christian; Himmler, Oliver - CESifo - 2008

television stations. Instrumenting for the possible endogeneity of media activity to public spending, 2SLS results confirm a …

Persistent link: https://www.econbiz.de/10005181563

Brands, Information, and Loyalty.

Anand, B.N.; Shachar, R. - Foerder Institute for Economic Research, Eitan Berglas … - 2000

data on television viewing choices, we show that the effect of these "brand images" on product choices is stronger than the …

Persistent link: https://www.econbiz.de/10005675428

The regulation of audiovisual content: quotas and conflicting objectives

Crampes, Claude; Hollander, Abraham - In: Journal of Regulatory Economics 34 (2008) 3, pp. 195-219

Persistent link: https://www.econbiz.de/10005678478

THE SPECIFICS OF MARKETING MIX STRATEGIES IN TELEVISION

Budacia, Elisabeta Andreea - In: Romanian Economic Business Review 3 (2008) 1, pp. 64-73

The concept of marketing mix was discovered by Neil Borden in 1964 and perfected by McCarthy in 1979. We notice the perspective of authors like Valerie Zeithaml, Mary Jo Bitner, Adrian Payne, Christopher Lovelock, Monique Lejeune and others who have gradually extended the concept. Starting from...

Persistent link: https://www.econbiz.de/10005685915

DIVERSITY, QUALITY, AND "HOMOGENIZATION" OF INFORMATION PRODUCTS IN A MONOPOLISTICALLY COMPETITIVE INDUSTRY.

WATERMAN, D. - Department of Economics, University of Southern California - 1989

Persistent link: https://www.econbiz.de/10005486382

Monopole televisuel et publiphobie.

Sonnac, N. - 1999

L'analyse contenue dans cet article envisage une chaine publique et une chaine privee en monopole comme deux hypotheses alternatives concernant la structure du marche televisuel. Nous comparons les tarifs et les valeurs publicitaires emergeants de ces hypotheses alternatives en supposant que les...

Persistent link: https://www.econbiz.de/10005486756