and television, which were found to promote materialistic values in individualistic countries, by assessing their effects … affecting the youth's patterns of television viewing. The findings also suggest that concept‐oriented family communication has … findings suggest that television might not be as important a socialization agent in the development of materialistic values of …

The role of culture in international marketing strategies for a widely traded cultural service, television programming …, is examined. The focus is on how non‐US television programme producers can exploit opportunities in the foreign …

usually seen as housewives. Compares the portrayal of both sexes in television advertising from Singapore and Malaysia …

. This paper seeks to analyse the cultural and economic factors behind this most widely acknowledged example of television … television market. Findings – As with other forms of franchising in developing and transitional economies, the industry … rationales for adapting television programmes, global and local, prove to be a paradoxical mix of economic pragmatism and …

daytime television programming. Originality/value The results serve to sensitise researchers, practitioners, policy makers …