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d’Amato, Sam - In: Young Consumers 5 (2004) 4, pp. 31-38

Reports a case study of the award‐winning Action Man Final Combat campaign for Christmas 2003; the 36‐year old Action Man toy is the flagship brand of Hasbro, but was in decline and lacked “talkability”. Shows how the TV campaign used an interactive vote campaign which allowed children to...

Persistent link: https://www.econbiz.de/10015044072

Toy commercials across Europe

de Iulio, Simona; Jarrin, Zouha - In: Young Consumers 5 (2004) 4, pp. 39-45

Compares toy commercials in France, Germany and Italy in relation to globalisation, which is claimed to produce a uniform consumer culture. Investigates the roles performed by different territories (international, national, regional and local) in advertising directed at children of these...

Persistent link: https://www.econbiz.de/10015044073

The Obesity Epidemic reviewed

Young, Brian - In: Young Consumers 6 (2005) 4, pp. 50-55

Reviews “The Obesity Epidemic: Science, Morality and Ideology” by Michael Gard and Jan Wright, finding that it challenges currently established thinking on obesity which finds expression in cliche phrases like “couch potato” and “ticking time‐bomb”. Shows how, according to this...

Persistent link: https://www.econbiz.de/10015044109

Television viewing and consumer behaviour

Hasmini Abd Ghani, Noor - In: Young Consumers 6 (2005) 1, pp. 66-74

Looks at the influence of television on children’s development as consumers, beginning with a literature review of … consumer socialisation which establishes the importance of television as an influential model for children’s expressions of … variables such as gender and family income, and also personality traits, in relation to television viewing habits and consumer …

Persistent link: https://www.econbiz.de/10015044122

Kids today and tomorrow

Crosby, Rachel - In: Young Consumers 7 (2006) 1, pp. 60-67

Analyses UK children’s television viewing habits and suggests how their media consumption may evolve; the research is …

Persistent link: https://www.econbiz.de/10015044134

Materialism among adolescents in urban China

Chan, Kara; Zhang, Hongxia; Wang, Iris - In: Young Consumers 7 (2006) 2, pp. 64-77

materialistic adolescents tended to communicate more with their peers and less with their parents, and that television (which now …

Persistent link: https://www.econbiz.de/10015044144

Use of the internet and traditional media among young people

Chan, Kara; Fang, Wei - In: Young Consumers 8 (2007) 4, pp. 244-256

. Magazines retained importance for entertainment and shopping activities while the television retained importance for news and …

Persistent link: https://www.econbiz.de/10015044184

Adolescents report television characters do not influence their self‐perceptions of body image, weight, clothing choices or food habits

Winham, Donna; Hampl, Jeffrey S. - In: Young Consumers 9 (2008) 2, pp. 121-130

that will govern future behaviors. The paper's objective is to explore the perceived influence of television media on … convenience sample of high school students ( n =467) to determine influence of television media characters on behaviors. Findings … television programs, but may selectively incorporate some views that fit with their reality such as the importance of …

Persistent link: https://www.econbiz.de/10015044198

What do young people want from today's BBC? Initial observations from outreach work carried out by the BBC's Regional Audience Council for London

Fanthome, Christine - In: Young Consumers 9 (2008) 4, pp. 254-264

discussing television content, delivery, and BBC services. Secondary topics raised included the image/reputation of the BBC …, scheduling matters and presentation issues. Findings indicated that although modes of access may be changing, television remains …

Persistent link: https://www.econbiz.de/10015044207

Parental mediation of children's TV viewing in China: an urban‐rural comparison

Sun, Tao - In: Young Consumers 10 (2009) 3, pp. 188-198

Purpose – This paper aims to examine how parental mediation of children's television viewing varies among urban and … relationships between parental mediation styles and children's television usage, and between parental mediation styles and children … frequently. Only urban children's television viewing has a significantly positive relationship with co‐viewing with their parents …

Persistent link: https://www.econbiz.de/10015044226