Pink ribbons, red dresses, and greenwashing--American corporations are scrambling to tug at consumer heartstrings through cause-related marketing, corporate social responsibility, and ethical branding, tactics that can increase sales by as much as 74%. Harmless? Marketing insider Mara Einstein...

First published in 1931, this Routledge Revivals title reissues J.A Hobson's analysis of financial distribution in the early years of Twentieth Century Britain. The book focuses on the moral questions that he considered to be important in regard to the economic reforms that were necessary to...

There is a growing interest in firms' adoption of ethical and social marketing approaches among academics and practitioners alike. Ethical Marketing is the application of ethics into the marketing process, and Social Marketing is a concept that seeks to influence a target audience for the...

A not-so-quiet revolution seems to be occurring in wealthy capitalist societies - supermarkets selling 'guilt free' Fairtrade products; lifestyle TV gurus exhorting us to eat less, buy local and go green; neighbourhood action groups bent on 'swopping not shopping'. And this is happening not at...

This practical and engaging book provides a coherent approach to global business responsibility and ethics based on the latest research, theory, and practice. The authors incorporate numerous interesting and current real world examples to support the argument that corporations need to - and can...

Should the idea of economic man-the amoral and self-interested Homo economicus-determine how we expect people to respond to monetary rewards, punishments, and other incentives? Samuel Bowles answers with a resounding "no." Policies that follow from this paradigm, he shows, may "crowd out"...

Intro -- Contents -- Foreword by David Rockefeller -- Series Foreword -- Preface -- Acknowledgments -- Part I. An Evolving Economy -- 1. The Moral Economy -- 2. Systems of Accountability -- 3. A Community-Oriented Economy -- Part II. A Developing Economy -- 4. A Theory of Civil Privatization --...

Breaking new ground in Polanyi scholarship, Gregory Baum explores the relation between ethics, culture, and economics in Karl Polanyi's writings. He identifies and analyses key concepts of Polanyi's thought and shows how they apply to the contemporary debate on ethics and economics.