Degarege, Gebeyaw Ambelu; Lovelock, Brent - In: International Journal of Culture, Tourism and … 15 (2021) 3, pp. 428-442
Purpose The purpose of this paper is to identify pathways to improve the performance and competitiveness of Ethiopia … undertaken with key informants in both the coffee and tourism sectors in Ethiopia. Findings Despite the existing tourism … development potential, Ethiopia has not yet fully exploited this position. While the country uses coffee to assist its destination …