,in fact,the strategic quality,analysed at both objective and the client level.The study propose the identification of the main … possible vectors of the strategic quality and to structure several ways to manage the issue.The perception of the quality ,in … quality could be quite diffferent like nature compared with the industrial quality.Strategic quality based on the industrial …

Quality, long time considered like a mean, especially an industrial one, changed nowadays its size and become a larger … concept, named ”the total quality”. Answering to the customer requirements it involve now relevant factors linked to human … resources, organization, marketing etc. The total quality must be incorporated into a strategic context. More and more …

In the literature on firm strategy and product differentiation, consumer price-quality trade-offs are sometimes … represented using consumer “value maps”. These involve the geometric representation of indifferent price and quality combinations … as points along curves that are concave to the “quality” axis. In this paper, it is shown that the value map for price-quality …