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L’influence de l’ordre des mots sur l’impact des messages publicitaires : une exploration des effets de la loi du second lourd
Mérigot, Philippe - Université Paris-Dauphine (Paris IX) - 2010
transgressing HCL has effects on recall and recognition only in the case of set expressions. Concerning (Aad), our study shows that … the falling melody of the affirmative sentence. Subsequently, we test the effects of transgressing HCL on ads recall and … recognition, and attitude towards the ad (Aad), in two laboratory studies. Finally, we examine the effects on the impact of an …
Persistent link: https://www.econbiz.de/10010705827
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Brand love and brand forgiveness : an empirical study in Turkey
Gürce, Merve Yanar; Tosun, Petek; Pektaş, Güzide … - In: Journal of marketing and consumer behaviour in emerging … (2022) 1/14, pp. 22-39
Brand love is an interesting and important concept that required further research in brand management. This study tested the impacts of consumer attitudes, subjective norms, and brand anthropomorphization on brand love and brand forgiveness in the framework provided by the theory of planned...
Persistent link: https://www.econbiz.de/10013382453
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PREDICTORS AND OUTCOMES OF SPORT EVENT EXPERIENTIAL VALUE: INSIGHTS FROM FORMULA ONE PETRONAS MALAYSIA GRAND PRIX
Musa, Rosidah; Kassim, Rezian-na Muhammad - In: International Journal of Management and Marketing Research 6 (2013) 1, pp. 107-120
Value creation for customers in the form of experiences has been gaining attention remarkably. Great customer experiences could fuel surprising wow moments of truth, or perhaps magic moment. In fact, customer experience is destined to act as the tool for differentiation strategy. Quality...
Persistent link: https://www.econbiz.de/10011212171
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The makhana value chain and the fast emergence of branding in food retail: Evidence from Bihar (India)
Minten, Bart; Singh, K.M.; Sutradhar, Rajib - Volkswirtschaftliche Fakultät, … - 2010
As part of the National Agricultural Innovation Project (NAIP), a makhana value chain study was organized in Bihar, in collaboration between the Indian Council of Agricultural Research (ICAR) in Patna, the International Fund for Agricultural Development (IFAD) and the International Food Policy...
Persistent link: https://www.econbiz.de/10011258330
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Halalan Toyyiban Supply Chain The New Insights in Sustainable Supply Chain Management
Omar, Emi Normalina; Jaafar, Harlina Suzana; Osman, … - Volkswirtschaftliche Fakultät, … - 2013
Purpose: In today’s highly competitive world scenario, in order for logistics and supply chain firms to be successful, resilient and sustainable, halalan-toyyiban supply chain could be the new insight in assisting the firm. Hence, the purpose of this study is to provide a practical definition...
Persistent link: https://www.econbiz.de/10011258634
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Do consumers buy bread and diamond with the same attachment?
Subhani, Muhammad Imtiaz; Hasan, Syed Akif; Osman, Ms. Amber - Volkswirtschaftliche Fakultät, … - 2012
Buying patterns of the country Pakistan has been investigated in regards to high and low involvement products. The investigation has taken various economic indicators namely inflation rate, unemployment rate, interest rate (average) and per capita income (MP) into account. The data years 1991...
Persistent link: https://www.econbiz.de/10011259295
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The potato value chain in Bihar: An assessment and policy implications
Minten, Bart; Reardon, Thomas; Singh, K.M.; Sutradhar, Rajib - Volkswirtschaftliche Fakultät, … - 2011
Introduction. As part of the National Agricultural Innovation Project (NAIP), a potato value chain study was organized in Bihar, in collaboration between the Indian Council of Agricultural Research (ICAR) in Patna, the International Fund for Agricultural Development (IFAD) and the International...
Persistent link: https://www.econbiz.de/10011260649
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TOURIST PERCEPTIONS REGARDING SERVICE AT RECREATIONAL PARKS: EVIDENCE FROM QUINTANA ROO, MÉXICO
Cano, Lucila Zárraga; González, Gabriela Aracelly Solís - In: International Journal of Management and Marketing Research 6 (2013) 2, pp. 53-66
This research focuses on tourist parks, which have attracted enormous attention for their business potential, as well as their attractiveness to tourists who visit the state of Quintana Roo, offering as they do a variety of products and services that meet the needs of all market segments. The...
Persistent link: https://www.econbiz.de/10011205567
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THE IMPACT OF BRAND PERSONALITY ON BRAND PREFERENCE AND LOYALTY: EMPIRICAL EVIDENCE FROM MALAYSIA
Bamini KPD.Balakrishnan; Lee, Samuel; Azlinda Shazneem … - In: Business Education and Accreditation 1 (2009) 1, pp. 109-119
This article examines the roles of the perception of brand personality in consumers’ brand preference and loyalty. This research conducts a survey of 300 adults in Malaysia with regard to brand personality, brand preference and loyalty in investigating two foreign brand coffee outlets,...
Persistent link: https://www.econbiz.de/10011205976
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Successful Strategic Practices in Building Malaysia’s Country Brand
POPESCU, Ruxandra Irina; CORBOS, Razvan-Andrei - In: REVISTA ADMINISTRATIE SI MANAGEMENT PUBLIC 2011 (2011) 16, pp. 82-113
Asia” and presents the vectors that generated a “blast” of positive effects: increased awareness and visibility of Malaysia …
Persistent link: https://www.econbiz.de/10009143390