In the last few years the European countries are starting to use the rules of the European Union about product placement. First of all it is really important for the European shows, programs and films to stay competitive with the American programs because in the USA product placement is...

The name of a country, its logo(s) and slogan(s) are important vehicles for development of country brand equity. This paper shows some recent examples for country name changes and categorize country slogans and logos into groups. The study concludes that creating a coherent visual and verbal...

‘Si vis pacem, para bellum’, or ‘if you want peace, prepare for war’, as the Roman adage says. By an up-to-date version, if you want enterprise security, prepare for risk management. This paper deals with one of the means of attaining a state of enterprise security primarily on the basis...

We can find lots of differences if we examine the habits, attitudes, roles and values of men and women. In our research we aim to analyze the gender differences about energy sources, energy consumption, saving habits, openness, companies’ social responsibility and environmental issues. We...

The principles and values of Sustainable development concept, such as long-term development, exceeding the selfish interests for the sake of others, fair and ethical behavior, are pronounced in increasing frequency with such a conviction and inspiration, that unintentionally emerges the...

Authors attempt to confront the still mainstream approach that the economic recipe for solving ecological issues is their internalization, their inclusion into the economic domain. The argumentation takes the ecological issues as similar in nature to the societal ones, and insists on archaism of...

In western countries more and more percentage of the population enters into tertiary education On both national and individual level positive consequences of this tendency are numerous -; such as increased level of qualification(s) and higher level of foreign language proficiency. However,...

The subject matter of this article is relating to an alternative dispute resolution. Besides the transactional costs through traditional conflict solution the quality of human ties will be deteriorated, too. If the parties have an interest in cooperation, they should seek to find more peaceful...

As not only the amount of data stored digitally in computers but our dependency of these data, too, increases day by day it is of critical importance to prevent unathorized data accesses. To gain access to other parties' data and, on the other hand, make it as hard as possible is (and has always...

This study addresses the issue of the competitive websites of the universities. Why is it important for the institutions to have competitive website? Because websites are the most important form of their online appearance, as a reflection of the style, the activity and the reputation of the...