The evaluation of profitability performance appears an important lesson for our managers. Numerical measures of performance are valuable tools, but their use must be kept in perspective. It is short-sighed to manage strictly by the numbers. Executives need to take broader, more qualitative view...

A marketing, mint a piacra irányuló tevékenység, kialakulása óta jelentõs változáson ment és megy keresztül. Kezdve az értékesítési tevékenységet középpontba állító, majd a vevõi igényekre építõ, késõbb a konkurenciára összpontosító, továbbá a társadalmi...

Az állam gazdasági funkcióit – allokációs, elosztási, stabilizációs – a pénzügyi politika eszközeivel tudja megvalósítani. Az elosztási rendszerrel szemben támasztott követelmények: méltányosság, igazságosság és hatékonyság. A dolgozatban arra a kérdésre keresem a...

There is no widespread method to determine the quality of a Web application. At the same time for the customer it is essential that to develop or to work out a system with which an Internet based project became estimatable, either it is an internal project or it is to find the perfect developer...

Each problem always originates from constraints. The decision is a response to the challenges by the environment. In order to chose appropriate decision support techniques the structural complexity of the problem has to be determined. The aim of the application of knowledge based systems is to...

In this paper, we discuss webometrics. We show its connection to related fields and place it within a complex approach. The paper examines the webometrics as a management tool in different areas.

The particular point of view of SMEs in Extended Enterprises is that they can rise competitiveness on the national and international markets, which is important from the globalization point of view. Thus, they have quite a lot technical problems. Especially, SMEs are not aware enough of using...