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Key antecedents of brand equity in heritage brand extensions: The moderating role of tourist heritage experience

Prados-Peña, M. Belén; del Barrio-García, Salvador - In: European Research on Management and Business Economics … 27 (2021) 3, pp. 1-14

This study examines how the degree of fit between the brand extension and the parent brand, in the case of heritage sites, affects the extension's brand equity-formation, considering the mediating role of brand attitude and brand credibility and the moderating role of the tourist's level of...

Persistent link: https://www.econbiz.de/10014525674

Bali brand love: A perspective from domestic tourists

Sukaatmadja, I Putu Gde; Yasa, NI Nyoman Kerti; … - In: Cogent Business & Management 10 (2023) 3, pp. 1-18

This research aimed to examine and explain the effect of brand image, tourist experience, and destination quality on brand love, Word of Mouth (WOM), recommendation, and revisit intention. The research samples included 284 domestic tourists visiting Bali at least twice in the last 5 years. The...

Persistent link: https://www.econbiz.de/10014527397

The formation of attitudes and intention towards green purchase: An analysis of internal and external mechanisms

Yen, Nguyen Thi Hoang; Hoang, Dung Phuong - In: Cogent Business & Management 10 (2023) 1, pp. 1-19

Nowadays, since green consumption is widely accepted and affordable, obtaining favourable attitudes of consumers toward green purchases becomes paramount to accelerating the market penetration of ecological items. Under the planned behaviour theory and other theoretical backgrounds of attitude...

Persistent link: https://www.econbiz.de/10014527779

Análisis de la presencia del sector agrícola quinuero en los buscadores locales de Bolivia

Magne Andia, Noelia Debbie; Lenis Abastoflor, María Cecilia - 2024

marketing strategies, specifically focusing on Search Engine Marketing, to enhance the online visibility of Bolivian quinoa and …

Persistent link: https://www.econbiz.de/10014540930

Die Bedeutung von Kundenerwartungen für das Fortbestehen von Kreditinstituten - Das klägliche Scheitern des aktuellen Betreuungsansatzes

Hastenteufel, Jessica; Kiszka, Sabrina - 2020

Banken und Finanzdienstleister sind aktuell aufgrund der anhaltenden Niedrigzinspolitik der Europäischen Zentralbank, eines zunehmend regulierten Marktumfelds und einer rasch fortschreitenden Digitalisierung mit zahlreichen - für sie neuen und teils unerwarteten - Herausforderungen...

Persistent link: https://www.econbiz.de/10012197961

Sustainable Consumption: Eco-labelling and its impact on consumer behavior - evidence from a study on Polish consumer

Witek, Lucyna - 2017

Environmental pollution has led to a growing interest in protecting the environment of various stakeholder groups, especially consumers, who in their purchasing behavior point to eco-labels. The purpose of the study is to analyze consumers attitudes towards eco-labels. The direct survey method...

Persistent link: https://www.econbiz.de/10012232631

Digital Marketing in Cultural Institutions - Example of Cultural Institutions of the City of Zadar

Krajnović, Aleksandra; Perković, Antonija; Rajko, Mladen - 2020

Marketing in public cultural institutions can be defined as a tool for achieving an organizational and creative concept … marketing departments, with particular emphasis on the importance of using digital marketing channels on the example of cultural … were examined by the structured in-depth interview method to explore the reach of using digital marketing in cultural …

Persistent link: https://www.econbiz.de/10012288778

The cultural impact of navigation design in global e-commerce

Broeder, Peter; Gkogka, Anna - In: Journal of Tourism, Heritage & Services Marketing 6 (2020) 3, pp. 46-53

Purpose: The present paper investigates the effect of the navigation design (static or dynamic) in e-commerce. Specifically, a comparison is made of consumers from two cultures: the Dutch and the Greek. Methods: A total of 221 Dutch and Greek subjects participated in an experimental survey,...

Persistent link: https://www.econbiz.de/10012291646

The influence of product innovation messages on the intention to purchase incumbent products

Lee, Kyootai; Shim, Eugene; Kim, Jiyeon; Nam, Hyunjeong - In: Journal of Innovation & Knowledge (JIK) 6 (2021) 3, pp. 154-166

How do product innovation messages delay purchase intentions? Few studies offer answers to this question. Building on the literature of regulatory focus and framing effects, this study aims to identify the mechanism of the relationships among product innovation contents (i.e., performance...

Persistent link: https://www.econbiz.de/10013266796

The impact of digital social responsibility on preference and purchase intentions: The implication for open innovation

In: Journal of Open Innovation: Technology, Market, and … 7 (2021) 1, pp. 1-11

The COVID-19 pandemic has dramatically changed people's life and the ways businesses implement their social responsibility initiatives. During the COVID-19 pandemic, online and digital platforms have been increasingly realized as important mechanisms for businesses undertaking and implementing...

Persistent link: https://www.econbiz.de/10012620532