(e.g., publicity). The effects of paid media on sales have been extensively covered in the marketing literature. The …

Stealth marketing techniques are being driven by a growing criticism of the advertising industry, and are based on the … premise that word of mouth and peer group recommendation are the most effective promotional and marketing tools.This article … discusses stealth marketing methods used by companies to reach consumers without their motives being obvious. The authors feel …

In this chapter, we investigate marketing communication's role in the taken-for-granted political and ethical practices … of envisioning others (Heywood amp; Sandywell, 1999, p. x). Ethically motivated criticisms of marketing communications … promotion when it comes to women and minorities, marketing managers must be aware of representational practices that may cause …

Promotion is one of the four major elements of the marketing mix. Therefore, an integrated marketing communications … marketing strategy. Different promotional tools could foster an increased awareness of a company's products or services, inform … that the marketing managers must consider the 6Ms (including the market, the mission, the message, the media, money and …

in determining rates of product and marketing innovations among farm-based agribusinesses. These findings further …

that companies must face. Marketing, one of business functions that is among those most exposed to the market, is therefore … forced to conduct changes in its own concept. Because of this reason, marketing is today shifting from the sales concept … business consumption. This shift is being accomplished through actual marketing trends, first of all through client orientation …

This article offers a practical way for economic educators to integrate marketing into economics principles courses by … economic educators integrate material across disciplines, we provide specific connections to marketing for topics commonly …

marketing in this field, which can be transformed into a competitive advantage for Romania. …