This article examines elements of discourse in professional communication using examples of marketing, PR, and … this impact in examples. This professional mass media communication in marketing, PR, and advertising serves commercial …

, thus yielding more results in the sphere of marketing. …

main factors that determine the effectiveness of technological integration of marketing in a supply chain of a transport … of marketing technological integrations in the supply chain of a transport company should be arranged in the following …

series methodology to provide a more detailed picture of marketing competition in relation to competitive market structure … effects of marketing variables on sales between brands existed even between differents submarkets. second, it was found that … quaklity brands while the reverse was not true, supporting the theory of asymmetric switching or sales effects of marketing …

Communication, in all its aspects excluding advertising, is an intrinsic element in every marketing strategy at … company, the research team and the marketing chief. In this small paper we are trying to emphasize communication strategies …

In a society's managing core quantitative marketing has a central role. Specific use of mathematic techniques …'s response or marketing activity's feedback are now indisbensable matters in whatever businness campaign.Our aim in this work is …

and brand-customer loyalty. Infact, one of the most important factor able to transform the marketing scenario in the last …

modern marketing strategy cannot go without a precise client's evaluation whether the client itself is one to keep or look …

design; advertising, marketing and sales advice; and the construction of quality-differentiated product lines. We also …

Douglas B. Holt, uno de los expertos más famosos de Marketing en el mundo. …