This study focused on investigating marketing channels and marketing strategies used by the New York sweet corn industry. In Spring 2001, a survey was conducted with vegetable growers in New York State. This report included responses from 482 New York vegetable farms which produced sweet corn in...

This study focused on investigating marketing channels and marketing strategies used by the New York sweet corn industry. In Spring 2001, a survey was conducted with vegetable growers in New York State. This report included responses from 482 New York vegetable farms which produced sweet corn in...

Farm retail marketing or farmer-to-consumer direct marketing is an important outlet for many New York vegetable products. Marketing direct to consumers takes special skills and abilities on the part of marketers, and also requires a favorable location with respect to land resources and local...

Production and processing of head cabbage has a significant economic importance for New York State agriculture. New York produces about one-fourth of the total U.S. head cabbage output, with 79 percent destined to the fresh market. In the U.S., New York is the number one producer of fresh head...

This study identifies consumer characteristics associated with willingness to pay a higher price for quality guaranteed tree-ripened peaches, with a focus on evaluating factors important to consumers when making decisions to purchase tree-ripened peaches. Telephone interviews were conducted with...