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Cardoso, Margarida G. M. S. - In: Quantitative modelling in marketing and management, (pp. 223-253). 2013

Persistent link: https://www.econbiz.de/10009681200

Logical rules characterization of online consumer trust

Andrade, Ana A.; Cardoso, Margarida G. M. S.; Lopes, … - In: International Transactions in Operational Research 28 (2019) 3, pp. 1393-1416

Persistent link: https://www.econbiz.de/10012091863

Multidimensional Unfolding and the use of alternative input scales

Martins, Ana Alexandra A. F.; Cardoso, Margarida G. M. S.; … - In: Journal of targeting, measurement and analysis for marketing 17 (2009) 3, pp. 195-204

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Supermarket customers segments stability

Fonseca, Jaime R. S.; Cardoso, Margarida G. M. S. - In: Journal of targeting, measurement and analysis for marketing 15 (2007) 4, pp. 210-221

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Segmentation of the Portuguese clients of Pousadas de Portugal

Cardoso, Margarida G. M. S.; Moura-Pires, Fernando - In: Neural networks in business: techniques and applications, (pp. 70-88). 2003

Persistent link: https://www.econbiz.de/10001762787

Picturing agreement between clustering solutions using multidimensional unfolding : an application to greenhouse gas emissions data

Martins, Ana Alexandra A. F.; Cardoso, Margarida G. M. S. - In: Journal of the Operational Research Society 71 (2020) 2, pp. 195-208

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Do loyalty cards enhance loyalty in the pharmaceutical sector?

Marques, Susana Henriques; Cardoso, Margarida G. M. S.; … - In: Journal of relationship marketing : innovations & … 16 (2017) 2, pp. 143-162

Persistent link: https://www.econbiz.de/10011820581