Patino, Anthony; D. Kaltcheva, Velitchka; Pitta, Dennis; … - In: Journal of Consumer Marketing 31 (2014) 1, pp. 2-12
Purpose – The purpose of this paper is to examine the importance consumers place on various types of socially responsible marketing practices, and whether the level of importance varies by gender, race, and consumers' income. Design/methodology/approach – A survey was designed that asked...