PREFACE PART ONE Introduction Chapter 1. INTERNATIONAL MANAGEMENT AND CULTURE 1.1 Introduction 1.2 Factors that influence decision making 1.3 Using culture 1.4 Cross-cultural and international management 1.5 Implications for the Manager 1.5 Summary 1.7 Exercise Case for PART ONE Chapter 1....

Purpose – The purpose of this paper is to illustrate Michael Thomas's concept of civic professionalism and social trusteeship as a future alternative to the current marketing profession's code of conduct and to put this in the context of climate change and ecological sustainability as a model...