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The glittering silver market : the rise of elderly consumers in Asia
Wong, Yuwa - 2007
Persistent link: https://www.econbiz.de/10003358523
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Brand competency as a market segmentation method for brand R&D in the Asian luxury market
Kang, Inwon; Lee, Jiwon; Shin, Matthew M.; Shin, Geon-cheol - In: Service business 8 (2014) 1, pp. 113-133
Persistent link: https://www.econbiz.de/10010239426
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Bridging Asia and the world : searching for academic excellence and best practice in marketing and management
Ko, Eunju - In: Journal of business research : JBR 124 (2021), pp. 813-817
Persistent link: https://www.econbiz.de/10012494024
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Marketing management in Asia
Andrews, Tim G. (ed.); Chen, Junsong (ed.);  … - 2013 - First edition.
Tej Adidam -- 6. Japan : marketing management issues in Japan / Stephanie Slater -- 7. Taiwan : consumers' reactions to … : relationship marketing in Thailand : a case of the real estate industry / Ruth Banomyong and Nucharee Supatn -- 9. Thailand … : marketing for life in the economic recession time : the case of Thailand / Orose Leelakulthanit -- 10. Turkey, the EU and the …
Persistent link: https://www.econbiz.de/10014498585
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Leading the effective sales force : the Asian sales force management environment
Anderson, Erin (contributor); Lodish, Leonard M. (contributor) - 2006
Persistent link: https://www.econbiz.de/10003406560
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Sports marketing in Asia
Chang, Dae Ryun; Lee, Chungyeol - In: Marketing im Sport : Grundlagen, Trends und …, (pp. 537-563). 2011
Persistent link: https://www.econbiz.de/10008738183
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Consumption and marketing : the Asian perspectives and practices
Nuttavuthisit, Krittinee - 2011
Persistent link: https://www.econbiz.de/10009622661
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The Asian brain : Impulse der Cultural Neuroscience für kulturadäquates Marketing
Seelmann-Holzmann, Hanne - In: Neuromarketing : Erkenntnisse der Hirnforschung für …, (pp. 195-210). 2014
Persistent link: https://www.econbiz.de/10010341960
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Discernment of youth towards e-retailing in Asian and Gulf marketing territories
Mathews, Soney; Varshney, Seema; Jassel, Jagdeep Singh - In: E-retailing challenges and opportunities in the global …, (pp. 183-204). 2016
Persistent link: https://www.econbiz.de/10011506292
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Special issue: Sustainable marketing in Asia and the world
Kim, Juran (contributor) - 2015
Persistent link: https://www.econbiz.de/10011407166