"This second edition of the Handbook of Business-to-Business Marketing provides an updated comprehensive state-of-the-art overview of business-to-business (B2B) marketing by leading academic scholars and practitioners in the field. Each of the 34 chapters is structured to provide perspectives of...

ch. 1. Introduction / Stefan Wuyts. [et al.] -- ch. 2. Opportunities and challenges in studying customer networks / Christophe Van den Bulte -- ch. 3. Understanding the relational ecosystem in a connected world / Conor M. Henderson and Robert W. Palmatier -- ch. 4. Connectivity, control, and...