Brau, James C.; Henry, Joseph J. - In: Journal of entrepreneurial finance : JEF ; official … 24 (2022) 4, pp. 18-47
This paper provides an economic model resulting in two distinct marketing strategies available to investment bankers. First, we hypothesize that an increased selling effort by brokers is used most effectively when the investment clientele is uninformed. Second, adjusting the offer price of the...