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More on luxury anti-laws of ma...
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Luxury goods
27
Luxusgüter
27
Brand management
22
Markenführung
22
Markenartikel
20
Brand
15
Consumer behaviour
15
Konsumentenverhalten
15
Markenpolitik
9
Luxury
8
Luxusgut
6
Strategisches Management
6
Product management
5
Produktmanagement
5
Brand image
4
Growth
4
Marke
4
Markenimage
4
Marketing
4
Rarity
4
Strategic management
4
Unternehmen
4
Brand name products
3
Comparison
3
Corporate Social Responsibility
3
Corporate social responsibility
3
Luxusware
3
Nachhaltige Entwicklung
3
Sustainable development
3
Vergleich
3
Age group
2
Altersgruppe
2
Brand love
2
Business ethics
2
CSR
2
Desirability
2
Economic growth
2
Ethics
2
Fashion
2
France
2
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40
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32
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Language
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English
43
Undetermined
17
French
10
German
2
Author
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Kapferer, Jean-Noël
67
Bastien, Vincent
10
Valette-Florence, Pierre
7
Tabatoni, Olivier
4
Michaut-Denizeau, Anne
3
Brexendorf, Tim Oliver
2
Kernstock, Joachim
2
Laurent, Gilles
2
Powell, Shaun M.
2
Ahearne, Michael
1
Andreuzza, Claude
1
Azoulay, Audrey
1
Blondot, François
1
Cailleux, Hugues
1
Castelluccio, Stéphane
1
Coquery, Natacha
1
Dejardin, Camille
1
Dubois, Bernhard
1
Dubois, Jacques
1
Glorieux, Guillaume
1
Gyomlai, Moumita Das
1
Herda-Mousseaux, Rose-Marie
1
Herro, David
1
Ijaouane, Vincent
1
Jospin, Lionel
1
Kapferer, J. N.
1
Klippert, Cindy
1
Lecêtre, Patrick
1
Leproux, Lara
1
Mignot, Charles
1
Obermeyer, Carla Makhlouf
1
Parsons, Michelle
1
Pavillet, Marie-France
1
Rominger-Hanauer, Barbara
1
Roussel, Françoise
1
Rouziès, Dominique
1
Samuelson, Paul A.
1
Sankara, Augustin
1
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HEC Paris (École des Hautes Études Commerciales)
1
Musée Cognacq-Jay
1
Musées <Paris>
1
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The journal of brand management : an international journal
5
Journal of business research : JBR
4
Revue française de gestion : hommes et techniques
4
Business horizons
3
Analyse financière
2
Brand management ; Vol. 2
2
Remarques
2
The journal of product & brand management
2
Business Horizons
1
City branding : theory and cases
1
Handbuch Mergers & Acquisitions Management
1
International marketing review
1
Journal of Brand Management: Advanced Collections
1
Journal of Product & Brand Management
1
Journal of brand management: advanced collections
1
Journal of personal selling & sales management : JPSSM
1
Journal of revenue and pricing management
1
Journal of strategic management education : JSME
1
Le nouvel économiste : journal d'analyse & d'opinion paraissant le vendredi
1
Les Cahiers de Recherche
1
Les cahiers de recherche / HEC Paris
1
Marketing Science
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Moderne Markenführung : Grundlagen, innovative Ansätze, praktische Umsetzungen
1
Raison présente
1
Revue française du marketing
1
Social Science & Medicine
1
Springer eBook Collection / Business and Management
1
SpringerLink / Bücher
1
Sustainable luxury : managing social and environmental performance in iconic brands
1
The Routledge companion to contemporary brand management
1
The brand challenge : adapting branding to sectorial imperatives
1
The definitive book of branding
1
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Source
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ECONIS (ZBW)
41
USB Cologne (EcoSocSci)
18
OLC EcoSci
8
RePEc
4
Other ZBW resources
1
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71
LVMH-Hermès : le dilemme des entreprises familiales du luxe
Kapferer, Jean-Noël
;
Tabatoni, Olivier
- In:
Analyse financière
(
2011
)
38
,
pp. 7-8
Persistent link: https://www.econbiz.de/10008817304
Saved in:
72
The myth of the universal millennial : comparing millennials’ perceptions of luxury across six countries
Kapferer, Jean-Noël
;
Valette-Florence, Pierre
- In:
International marketing review
39
(
2022
)
2
,
pp. 149-165
Persistent link: https://www.econbiz.de/10013396163
Saved in:
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