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Kotler, Philip
122
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105
Homburg, Christian
79
Meffert, Heribert
77
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59
Pepels, Werner
58
Keller, Kevin Lane
46
Sheth, Jagdish N.
42
Tomczak, Torsten
41
Kirchgeorg, Manfred
40
Kumar, V.
39
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36
Esch, Franz-Rudolf
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Phau, Ian
36
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35
Ko, Eunju
34
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33
Albers, Sönke
32
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32
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31
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28
Berndt, Ralph
27
Kerin, Roger A.
27
Peter, Jerome Paul
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O'Cass, Aron
26
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Kuß, Alfred
25
McDonald, Malcolm
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Melewar, T. C.
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Schultz, Don E.
25
Diller, Hermann
24
Belz, Christian
23
Pitt, Leyland F.
23
Fantapié Altobelli, Claudia
22
Seo, Yuri
22
Varadarajan, Rajan
22
Ahlert, Dieter
21
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Springer Fachmedien Wiesbaden
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American Marketing Association
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Books on Demand GmbH <Norderstedt>
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European Society for Opinion and Marketing Research
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Fördergesellschaft Marketing an der Universität Augsburg
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IGI Global
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OECD
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National Bureau of Economic Research
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Verlag Dr. Kovač
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Verlag Franz Vahlen
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Haufe-Lexware GmbH & Co. KG
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Duncker & Humblot
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NetLibrary, Inc
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5
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4
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4
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4
INSEAD
4
Internationales Arbeitsamt
4
Macquarie University / Department of Economics
4
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4
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Journal of business research : JBR
485
Industrial marketing management : the international journal for industrial and high-tech firms
251
SpringerLink / Bücher
223
Journal of strategic marketing
200
Journal of retailing and consumer services
161
European journal of marketing : EJM
135
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129
Europäische Hochschulschriften / 5
128
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122
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120
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112
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108
The journal of business & industrial marketing
107
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International journal of hospitality management
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European Journal of Marketing
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Marketing Intelligence & Planning
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International marketing review
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Psychology & marketing
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Journal of fashion marketing and management
64
Management science : journal of the Institute for Operations Research and the Management Sciences
64
Asia Pacific journal of marketing and logistics
60
Lehrbuch
60
Business horizons
55
Marketing : ZFP ; journal of research and management
51
International journal of retail & distribution management
50
Journal of global marketing
49
The marketing review
49
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
47
Journal of advertising research
46
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
44
Journal of marketing research : JMR
44
Springer eBook Collection / Business and Economics
44
Cogent business & management
43
Harvard-Business-Manager : das Wissen der Besten
43
International journal of technology marketing : IJTMkt
42
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ECONIS (ZBW)
19,142
USB Cologne (EcoSocSci)
678
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253
RePEc
77
EconStor
27
BASE
6
USB Cologne (business full texts)
5
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1
Applied communication methods of relationship marketing for adapting the business to the crisis environment
Baba, Cristina-Andrada
;
Năstase, Raluca
- In:
European research studies
23
(
2020
)
4
,
pp. 1246-1258
Persistent link: https://www.econbiz.de/10012511320
Saved in:
2
Brand exclusivity, privacy and the perception of luxury in the "physiognomy mystery" events
Pang, Phala
- In:
South Asian journal of business and management cases
11
(
2022
)
2
,
pp. 119-128
Persistent link: https://www.econbiz.de/10013384411
Saved in:
3
Elite China : luxury consumer behaviour in China
Lu, Xiao
-
2008
Persistent link: https://www.econbiz.de/10003758068
Saved in:
4
The luxury strategy : break the rules of marketing to build luxury brands
Kapferer, Jean-Noël
;
Bastien, Vincent
-
2009
Persistent link: https://www.econbiz.de/10003739843
Saved in:
5
Das Marketing von Luxusprodukten
Trommsdorff, Volker
;
Heine, Klaus
- In:
Das Wirtschaftsstudium : wisu ; Zeitschrift für …
37
(
2008
)
12
,
pp. 1669-1674
Persistent link: https://www.econbiz.de/10003791105
Saved in:
6
The specificity of luxury management : turning marketing upside down
Kapferer, Jean-Noël
;
Bastien, Vincent
- In:
The journal of brand management : an international journal
16
(
2008/09
)
5/6
,
pp. 311-322
Persistent link: https://www.econbiz.de/10003847248
Saved in:
7
Co-creating value for luxury brands
Tynan, Caroline
;
McKechnie, Sally
;
Chhuon, Celine
- In:
Journal of business research : JBR
63
(
2010
)
11
,
pp. 1156-1163
Persistent link: https://www.econbiz.de/10008696682
Saved in:
8
From broadway to the Bistro : partnering with the arts to attract upscale customers
McCleary, Ken W.
;
Lattimer, Charles L.
;
Clemenz, Candice E.
- In:
International journal of hospitality management
27
(
2008
)
2
,
pp. 197-203
Persistent link: https://www.econbiz.de/10003687386
Saved in:
9
Luxus zwischen Nachahmung und Unerreichbarkeit : eine kommunikative Annäherung and die Marketingstrategie
Viallon, Philippe
- In:
Innovative Wirtschaftskommunikation : …
,
(pp. 41-48)
.
2006
Persistent link: https://www.econbiz.de/10003387770
Saved in:
10
Marketing principles of Louis Vuitton : the strongest brand strategy
Nagasawa, Shin'ya
- In:
Waseda business & economic studies
44
(
2008
),
pp. 41-54
Persistent link: https://www.econbiz.de/10003873193
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