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Data quality assurance begins before data collection and never ends : what marketing researchers absolutely need to remember

Moore, Zachary; Harrison, Dana E.; Hair, Joseph F. - In: International journal of market research 63 (2021) 6, pp. 693-714

Persistent link: https://www.econbiz.de/10012794281

Positive-versus-negative classification for model aggregation in predictive data mining

Lutu, Patricia E. N.; Engelbrecht, Andries P. - In: INFORMS journal on computing : JOC 25 (2013) 4, pp. 792-807

Persistent link: https://www.econbiz.de/10010203574

Product failure prediction with missing data

Kang, Seokho; Kim, Eunji; Shim, Jaewoong; Chang, Wonsang; … - In: International journal of production research 56 (2018) 14, pp. 4849-4859

Persistent link: https://www.econbiz.de/10011925126

Sentiment analysis and knowledge discovery in contemporary business

Rajput, Dharmendra Singh (ed.); Thakur, Ramjeevan Singh (ed.) - 2019

"This book explores what drives profitability and more successful customer relationship management. It looks the behavior of any classifier used to classify sentiments in product reviews. It also develops common expert system to classify and visualize the predicted result"--