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Mass customisation systems : complementarities and performance consequences

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Service strategy to improve operational capabilities in the public sector

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Mass customization configurations : an empirical investigation of manufacturing practices of customization

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Teamwork Orientation, Group Cohesiveness, and Student Learning: A Study of the Use of Teams in Online Distance Education

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Business environment, operations strategy, and performance: An empirical study of Singapore manufacturers

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Arsenal's Goal - How marketing helped build a new stadium.

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Mass customizers' use of inventory, planning techniques and channel management

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Approaches to mass customization: configurations and empirical validation

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Mass customization origins: mass or custom manufacturing?

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Mass customization origins: mass or custom manufacturing?

Duray, Rebecca - In: International Journal of Operations & Production Management 22 (2002) 3, pp. 314-328

Mass customization presents a paradox to traditional manufacturing practices. Historically, companies chose to produce either customized, crafted products or mass‐produced, standardized products. Thus, mass customization presents a paradox by combining customization and mass production,...

Persistent link: https://www.econbiz.de/10014789555