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Satisfaction, inertia, and customer loyalty in the varying levels of the zone of tolerance and alternative attractiveness

Wu, Li‐Wei - In: Journal of Services Marketing 25 (2011) 5, pp. 310-322

Purpose – Empirical studies investigating the antecedents of customer loyalty typically focus on satisfaction. This study aims to develop and test a more comprehensive model of the antecedents of customer loyalty, including satisfaction and inertia. In addition, this study also considers how...

Persistent link: https://www.econbiz.de/10014905345

Re‐examining the effect of service recovery: the moderating role of brand equity

Huang, Min‐Hsin - In: Journal of Services Marketing 25 (2011) 7, pp. 509-516

techniques are applied to data collected from a field study in Taiwan to test the framework. Findings – Results from the current … data used in this study were collected in a single metropolitan area in Taiwan. Future research might be conducted in a …

Persistent link: https://www.econbiz.de/10014905363

The determinants of consumer attitude toward service innovation – the evidence of ETC system in Taiwan

Lee, Bruce C.Y. - In: Journal of Services Marketing 26 (2012) 1, pp. 9-19

Purpose – Innovation has attracted considerable interest in recent years in improving competitive advantage for both profit and nonprofit organizations. Service innovation offers the potential for substantially improving the performance, but performance gains are often obstructed by users'...

Persistent link: https://www.econbiz.de/10014905367

Market‐creating service innovation: verification and its associations with new service development and customer involvement

Cheng, Colin C.; Chen, Ja‐Shen; Tai Tsou, Hun - In: Journal of Services Marketing 26 (2012) 6, pp. 444-457

/methodology/approach – A mail survey was sent to service companies in Taiwan, the target respondents being senior managers with experience in …

Persistent link: https://www.econbiz.de/10014905403

Configural algorithms of patient satisfaction, participation in diagnostics, and treatment decisions ' influences on hospital loyalty

Chang, Chia-Wen; Tseng, Ting-Hsiang; G. Woodside, Arch - In: Journal of Services Marketing 27 (2013) 2, pp. 91-103

/methodology/approach – The study collected 645 self-administered questionnaires from patients in a major medical center in Taiwan and applied …

Persistent link: https://www.econbiz.de/10014905419

Impact of cultural differences on foreign customers' perceived local services

Lin, Chinho; Nguyen, Conghoang; Lin, Binshan - In: Journal of Services Marketing 27 (2013) 6, pp. 500-510

Purpose – This study aims to investigate and explain the influence of cultural differences on foreign customers' perceptions of the local service marketplace through their consumption experience. Design/methodology/approach – Exploratory research was conducted by conducting semi-structured...

Persistent link: https://www.econbiz.de/10014905816

Competitive advantage in the online game industry in Taiwan

Liou, Fen‐may; Gao, Yuan‐Chuan - In: Journal of Strategy and Management 4 (2011) 2, pp. 136-154

the online game industry in Taiwan from financial ratios included in the expanded Du Pont identity. These resource and …

Persistent link: https://www.econbiz.de/10014906655

Strategy in an ambiguous innovation environment

Öberg, Christina; Shih, Tommy Tsung-Ying - In: Journal of Strategy and Management 8 (2015) 4, pp. 326-341

intentions in an ambiguous environment. Specifically, the paper focusses on innovation in the biopharmaceutical sector in Taiwan … research, contributions include an in-depth description of company-level strategizing in Taiwan. …

Persistent link: https://www.econbiz.de/10014906869

Forecast performance of the Taiwan weighted stock index : update and expansion

Ji, Deng-Yuan; Chen, Hsiao-Yin; Lee, Cheng F. - 2024

Persistent link: https://www.econbiz.de/10015045618

Do investors still benefit from culturally home-biased diversification? : an empirical study of China, Hong Kong, and Taiwan

Chiou, Wan-jiun Paul; Lee, Cheng F. - 2024

Persistent link: https://www.econbiz.de/10015045653