This research analyzes and reviews undergraduate marketing courses and programs currently offered at National University (NU). We assess the results for the last three years of student achievement and satisfaction, and make recommendations for improvement. A review of achievement outcomes from...

In the increasingly competitive environment in which colleges and universities are striving to attract students, understanding why and how prospective students make their choices is becoming more critical. Understanding the choices of programs within a college or university is also increasingly...

The purpose of this paper was to find out if Costco's “treasure hunt” strategy was effectively attracting customers and increasing spending per visit. It was an exploratory research to provide insights in the perceptions of Costco customers in reference to new, seasonal, and premium products...

The purpose of this research was to analyze the operations of Walmart and Costco during the period from May 2006 until August 2008 from the standpoint of the efficiency of their operations in utilizing the resources to create shareholder's value, using key performance and enterprise marketing...