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Brand excellence : a holistic model for brands evaluation and ranking : the case of Isfahan brands
Shahin, Arash; Pourhamidi, Masoud - In: International journal of business innovation and … 22 (2020) 1, pp. 69-86
Persistent link: https://www.econbiz.de/10012226665
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Brand capabilities in English Premier League clubs
Manoli, Argyro Elisavet - In: European Sport management quarterly : ESMQ 20 (2020) 1, pp. 30-46
Persistent link: https://www.econbiz.de/10012256468
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Expanding the boundary of brand extensions through brand relationship quality
Arikan, Esra; Yılmaz, Çengiz; Bodur, Muzaffer - In: Journal of business economics and management 17 (2016) 6, pp. 930-944
Persistent link: https://www.econbiz.de/10011625922
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To extend or not extend a human brand : an analysis of perceived fit and attitudes toward athlete brand extensions
Walsh, Patrick; Williams, Antonio - In: Journal of sport management : the official journal of … 31 (2017) 1, pp. 44-60
Persistent link: https://www.econbiz.de/10011669258
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Augmented reality marketing : how mobile AR-apps can improve brands through inspiration
Rauschnabel, Philipp A.; Felix, Reto; Hinsch, Chris - In: Journal of retailing and consumer services 49 (2019), pp. 43-53
Persistent link: https://www.econbiz.de/10012025827
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An appraisal framework of the determinants and consequences of brand happiness
Schnebelen, Stefanie; Bruhn, Manfred - In: Psychology & marketing 35 (2018) 2, pp. 101-119
Persistent link: https://www.econbiz.de/10011970161
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Dynamic aspects of brand management
Prymon, Marek - In: Economics, management and financial markets 11 (2016) 1, pp. 135-142
Persistent link: https://www.econbiz.de/10011809480
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The moderating role of technology anxiety on brand service quality, brand image and their relation to brand loyalty
Syahida Abd Aziz; Muhammad Shahar Jusoh; Amlus, … - In: International journal of internet marketing and … 12 (2018) 3, pp. 270-289
Persistent link: https://www.econbiz.de/10011918364
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How I perform is not enough : exploring branding barriers faced by elite female athletes
Lobpries, Jami; Bennett, Gregg; Brison, Natasha - In: Sport marketing quarterly : preferred journal of the … 27 (2018) 1, pp. 5-17
Persistent link: https://www.econbiz.de/10011919162
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Brands, truthiness and post-fact : managing brands in a post-rational world
Berthon, Pierre R.; Pitt, Leyland F. - In: Journal of macromarketing : examining the interactions … 38 (2018) 2, pp. 218-227
Persistent link: https://www.econbiz.de/10011883845