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10
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date (oldest first)
1
Exploring the determinants of and predicting the helpfulness of online user reviews using decision trees
Lee, Sangjae
;
Choeh, Joon Yeon
- In:
Management decision : MD
55
(
2017
)
4
,
pp. 681-700
Persistent link: https://www.econbiz.de/10011704344
Saved in:
2
Audience interactivity on video websites and the business implications for online media platforms
Yang, Yan
;
Coffey, Amy Jo
- In:
Journal of media business studies
11
(
2014
)
2
,
pp. 25-56
Persistent link: https://www.econbiz.de/10010424715
Saved in:
3
Examining the impact of rich media on consumer willingness to pay in online stores
Li, Ting
;
Meshkova, Zornitsa
- In:
Electronic commerce research and applications
12
(
2013
)
6
,
pp. 449-461
Persistent link: https://www.econbiz.de/10010505460
Saved in:
4
Online interactive storytelling : evaluation of the viewer experience of 360-degree videos
Świerczyńska-Kaczor, Urszula
;
Żelazowska, Monika
; …
- In:
Journal of economics & management
36
(
2019
)
2
,
pp. 105-122
Persistent link: https://www.econbiz.de/10012173798
Saved in:
5
Customer value analysis : a two-stage data mining approach
Tsai, Ching-tzu
;
Tsai, Chih-fong
;
Hung, Chia-sheng
- In:
Customer relations
,
(pp. 95-113)
.
2011
Persistent link: https://www.econbiz.de/10008988070
Saved in:
6
Exploring decision rules for sellers in business-to-consumer (B2C) Internet auctions
Baker, Jeff
;
Song, Jaeki
- In:
International journal of e-business research : an …
4
(
2008
)
2
,
pp. 1-21
Persistent link: https://www.econbiz.de/10003735336
Saved in:
7
Some people just want to read : the roles of age, interactivity, and perceived usefulness of print in the consumption of digital information products
Kirk, Colleen P.
;
Chiagouris, Larry
;
Gopalakrishna, Pradeep
- In:
Journal of retailing and consumer services
19
(
2012
)
1
,
pp. 168-178
Persistent link: https://www.econbiz.de/10009507877
Saved in:
8
Reaching a moving target : how local TV stations are using digital tools to connect with Generation C
Ferguson, Douglas A.
;
Greer, Clark F.
- In:
JMM : the international journal on media management
18
(
2016
)
3/4
,
pp. 141-161
Persistent link: https://www.econbiz.de/10011649319
Saved in:
9
A dual-process model of interactivity effects
Liu, Yuping
;
Shrum, L. J.
- In:
Journal of advertising : official publication of the …
38
(
2009
)
2
,
pp. 53-68
Persistent link: https://www.econbiz.de/10003863801
Saved in:
10
Interactive marketing and computer-mediated communication
Harridge-March, Sally
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003982790
Saved in:
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