Innovative business models in B-to-B settings allow suppliers to renew their business and to tighten the customer/supplier relationship while customers may benefit from more innovative and customized solutions. Astonishingly, the pace of adoption of these new business models is rather low. By...

In our paper we analyze possible effects caused by a use of regional headquarters in transna-tional companies (henceforth: TNCs). We understand regional headquarters as an innovative structural coordination instrument being used to solve the problem of coordinating transnational business...

International business research points to the uncertainty in transnational commerce that is often aggravated by the dynamism and complexity inherent in global transactions. This paper addresses the evolution of private governance designs in the typical situation of absent public law of the...

Why do firms exist? The standard answer of economic theory is that firms offer protection against highest levels of uncertainty. The paper employs the competence-based theory of the firm as a branch of market process theory to develop answers that go beyond this traditional viewpoint by...

The importance of branding in the context of new venture creation – especially as for B-to-B service ventures – is not undisputed and in particular under-researched. In the face of the research gap and the rather early stage of research, a conceptual investigation into the role of branding...

The role of experiential knowledge in the internationalization process is still a matter of dispute in international business research. The idea of this resource-based paper is to use organizational learning and entrepreneurship theory to better understand underlying learning processes and their...

In the wake of the globalization of markets counterfeiting has become a major challenge for brand management. Considerable costs of the specification and enforcement of intellectual property rights in various emerging markets are forcing a systematic dilution that takes effect globally. Against...

The globalization process stimulates more and more start‐ups entering international markets at their earliest convenience. Supported by modern IT and logistics systems, this option is available for many ventures that become more and more independent from their country‐of‐origin. For...

Exploiting the potentials and tackling the problems of resource-based and competence-based research, this paper develops a proposal for a competence-based theory of the firm (CbTF). The CbTF is based on the fundamentals of market process theory and is independent from existing approaches to...