In the wake of the globalization of markets counterfeiting has become a major challenge for brand management. Considerable costs of the specification and enforcement of intellectual property rights in various emerging markets are forcing a systematic dilution that takes effect globally. Against...

The globalization process stimulates more and more start‐ups entering international markets at their earliest convenience. Supported by modern IT and logistics systems, this option is available for many ventures that become more and more independent from their country‐of‐origin. For...

Exploiting the potentials and tackling the problems of resource-based and competence-based research, this paper develops a proposal for a competence-based theory of the firm (CbTF). The CbTF is based on the fundamentals of market process theory and is independent from existing approaches to...

Entrepreneurial orientation has emerged as a major construct in entrepreneurship literature. However, existing definitions of entrepreneurial orientation mainly focus on explorative behavior like innovativeness, proactiveness and risk-taking. Based on the long tradition of research on...

Transnational corporations (TNCs) recently face a dilemma: they coevally have to exploit global‐based as well as locally enrooted business opportunities (‘glocal dilemma’). This brings the aspect of formal and informal coordination to an issue. In our conceptual paper we focus on formal...

With the new millennium and the hype of electronic business a new movement was created that still gains momentum: business model innovations. Deeply influenced by business informatics in the early years, business models and business model innovations became a pervasive part of our business life....

„Entrepreneurial Marketing“ präsentiert die speziellen Möglichkeiten und Anforderungen für Gründer, Gründungsinteressierte und Studierende an eine marktorientierte Unternehmensführung und vermittelt auf diese Zielgruppe zugeschnittene Empfehlungen. Renommierte Persönlichkeiten an der...