Consumer goods manufacturers usually sell their brands to consumers through common independent retailers. Theoretical research on such channel structures has analyzed the optimal behavior of channel members under alternative assumptions of manufacturer-retailer interaction (Vertical Strategic...

This paper is a brief description of the GENFOLD2 methodology which is a set of multidimensional unfolding models and algorithms for the analysis of preference or dominance data (cf. DeSarbo & Rao, 1984, 1986). GENFOLD2 allows one to perform internal or external analyses, constrained or...

The impact of a firm's strategic marketing mix choices on profitability can be evaluated by understanding the impact of those choices on consumer demand for the firm's products and on the firm's costs. Additionally, a firm's strategic marketing mix choices, and its demand and costs can be...

We consider customer influences on market structure, arguing that market structure should explain the extent to which any given set of market offerings are substitutes or complements. We describe recent additions to the market structure analysis literature and identify promising directions for...

The large literature on the impact of advertising on consumers and firm behavior in marketing and economics has tried to distinguish between the informative and the persuasive roles of advertising. The extant literature typically uses advertising expenditure and implicitly assumes that...

We present a general consumer preference model for experience products that overcomes the limitations of consumer choice models, especially, when it is not easy to consider some qualitative attributes of a product or too many attributes relative to the available amount of preference data, by...

We begin paper with a descriptive analysis of the growing role of modular innovation across several industries that uncovers regularities of US patent dynamics. Based on this, we develop a set of game-theoretic models for studying the impact of strategic modular innovation investments in...

We study how multi-attribute product choices are affected by peer influence. We propose a two-stage conjoint based approach to examine three behavioral mechanisms of peer influence. We find that when faced with information on peer choices, consumers update their attribute preferences in a...

While innovation and growth can be promoted internally through focus on research and development (R&D), many firms find acquisition from external sources to be a fast and attractive alternative. Despite the numerous theories of merger and acquisition in the literature, no empirical study has...

We design a market experiment to examine the impact of channel power on trade promotion budget and its allocation. Our experimental results show that a manufacturer with higher channel power offers a smaller percentage trade promotion budget and decreases allocation to discount-based promotions...