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Purpose The purpose of this paper is to examine the impact of business group characteristics on firm‐operating performance in Chile. Design/methodology/approach Using a multiple regression model, this study examines the effect of business group characteristics (interlocking of directors,...
Persistent link: https://www.econbiz.de/10014677186
Purpose - Despite the general recommendation of using a combination of multiple criteria for research assessment and faculty promotion decisions, the raise of quantitative indicators is generating an emerging trend in Business Schools to use single journal impact factors (IFs) as key (unique)...
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Brand extensions are a common marketing practice, not just in the North American and European markets, but also in the Latin American business world. In this article, we perform an empirical test of the determinants of ‘brand extensions' evaluations in a developing country such as Chile. In...
Persistent link: https://www.econbiz.de/10012866499
Logo selection and modification is a common marketing practice; brand managers and other marketing executives will normally face these kinds of decisions. However, logo design and modification have been largely neglected in the marketing literature. Few studies have empirically tested the effects...
Persistent link: https://www.econbiz.de/10013019875
This article presents the results of a study of quality perceptions of Latin American Business Journals, based on the judgements of relevant experts - senior professors knowledgeable of Latin American research and journals. 45 journals were included in this study. The highest perceived quality...
Persistent link: https://www.econbiz.de/10013020359
Research in decision sciences, psychology, behavioral economics, and management suggest that rationality-based models are not always valid to explain human behavior (THALER, 2000; ARIELY, 2009). However business schools and management executives continue teaching and using Western-developed and...
Persistent link: https://www.econbiz.de/10013021108