The customer-oriented approach is actively developing within the global trend of the modern industrial revolution that is Industry 4.0. The focus on customer interests has led to cooperation and integration in supply chains, improving their efficiency and increasing transparency, awareness, and...

The university is currently involved in complex processes of open innovation through permanent dialogue with institutions and companies in the economic, social, and political fields. Professors, researchers, students, and other members of the institution take part in these processes. This is a...

The topic of consumer behavior in a social context is important due to its influence on the behaviors and attitudes of individuals. New online business models are adopting open innovation practices focused on improving their sales channels through their technological capacity. In this paper, we...

Is there any type of relationship between the academic productivity of business researchers and their social networking activity? What does this mean in terms of open innovation? With these objectives, in this paper we have focused on the Technology Acceptance Model and the concept of...

The digital economy implies structural transformation in many industries, including the energy sector, without considering the state specifics of the industry, for which full-fledged digitalization can be harmful. The aim of the study is to develop a methodology and to determine the level of...