LIU, JING; SU, JINGQIN - In: International Journal of Innovation Management (ijim) 18 (2014) 04, pp. 1450020-1
This study explores how market orientation and technology orientation within fuzzy front end phases affect product innovation success in complex products and systems (CoPS) industry research and development (R&D) organisations. A sequential qualitative–quantitative mixed method was used with a...