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und Controlling-Instrumenten und zeigt auf, inwieweit die forschende pharmazeutische Industrie den aktuellen … Herausforderungen mit adäquater Gestaltung und Controlling des Key Account Managements erfolgreich begegnen kann. …
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'Has TRIPS contributed to the catch-up of developing countries or has it only strengthened the power of big multinationals? This book tries to answer this important question by studying what in fact happened in four countries - Brazil, China, India and Thailand. The book succeeds in giving a...
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