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Using the power of Word-Of-Mouth to leverage the effect of marketing activities on consumer responses

Martensen, Anne; Mouritsen, Jan - In: Total quality management & business excellence : an … 27 (2016) 7/8, pp. 927-943

Persistent link: https://www.econbiz.de/10011581296

Consumer choice determinants of online intermediary tourism platforms

Wąsowicz-Zaborek, Elżbieta - In: International journal of management and economics 58 (2022) 2, pp. 161-178

The article investigates determinants of usage intention (IU) of online travel agencies' (OTAs) services by consumers and their propensity for word-of-mouth (WOM). The determinants represent two groups of factors: (1) items reflecting the perceived quality of OTAs' platforms (PQ) and (2) those...

Persistent link: https://www.econbiz.de/10013471290

Word-of-mouth and viral marketing activity of the on-line consumer : the role of loyalty chain stages theory

Roy, Sanjit Kumar; Butaney, Gul; Sekhon, Harjit; … - In: Journal of strategic marketing 22 (2014) 6, pp. 494-512

Persistent link: https://www.econbiz.de/10010489692

Measuring the impact of creative viral advertising content on hierarchy-of-effects : an application of structural equation modelling

Kaur, Balpreet; Sharma, Rishi R. - In: International journal of internet marketing and … 17 (2022) 3/4, pp. 353-369

Persistent link: https://www.econbiz.de/10014318230

Linking resource-based strategies to customer-focused performance for professional services : a structural equation modelling approach

Wu, Ming-Lu - In: International journal of management, knowledge and … 2 (2013) 2, pp. 165-184

Persistent link: https://www.econbiz.de/10010342059

Customer demand prediction of service-oriented manufacturing incorporating customer satisfaction

Cao, Jin; Jiang, Zhibin; Wang, Kangzhou - In: International journal of production research 54 (2016) 5/6, pp. 1303-1321

Persistent link: https://www.econbiz.de/10011495069

Relationship between service quality, consumer values, satisfaction and loyalty : an empirical study of a shopping mall

Campos, Domingos Fernandes; Barros, Kelson Wagner da Silva - In: International journal of services and operations … 39 (2021) 4, pp. 541-562

Persistent link: https://www.econbiz.de/10012693067

Modelling effect of perceived service quality dimensions on customer satisfaction in Indian bank settings

Adil, Mohd - In: International journal of services and operations management 15 (2013) 3, pp. 358-373

Persistent link: https://www.econbiz.de/10010127941

Understanding the service quality and customer satisfaction of mobile banking in Bangladesh : using a structural equation model

Khan, Abdul Gaffar; Lima, Reshma Pervin; Mahmud, Md. Shahed - In: Global business review 22 (2021) 1, pp. 85-100

Persistent link: https://www.econbiz.de/10012483214

Establishing logistics service strategies that increase sales

Leuschner, Rudolf; Lambert, Douglas M. - In: Journal of business logistics : JBL 37 (2016) 3, pp. 247-270

Persistent link: https://www.econbiz.de/10011615032