Pritchard, Katrina; Whiting, Rebecca - In: Qualitative Research in Organizations and Management: … 7 (2012) 3, pp. 338-353
Purpose – The purpose of this paper is to examine an oft‐neglected aspect of qualitative research practice – conducting a pilot – using the innovative approach of “e‐research” to generate both practical and methodological insights. Design/methodology/approach – Using the...