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Find Your Market-Oriented Competitive Advantage : A Toolkit for Strategy and Branding

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PART I TOWARDS A COMPETITIVE EDGE -- HOPES AND CASTLES IN THE AIR -- LET’S JUST MAKE THE CHANGE IF ONLY WE KNEW HOW -- TOWARDS THE BASICS OF THE COMPETITIVE EDGE TOOLKIT -- PART II FIND YOUR MARKET ORIENTED COMPETITIVE ADVANTAGE -- WHAT IS A COMPETITIVE ADVANTAGE -- SET OF TOOLKITS -- FINDING...

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Customer service marketing : managing the customer experience

Torres, Edwin N.; Zhang, Tingting - 2023

be particularly useful for students in hospitality guest services and services marketing"-- …

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Virtual reality marketing : what does it mean to have a 3D experience? : effects of stereopsis on consumer perceptions and marketing outcomes

Kostyk, Alena; Sheng, Jie; Murchie, Andrew; Preston, Stephen - In: Journal of advertising research 64 (2024) 3, pp. 301-318

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Ethical marketing and livingwages : competing logics in the fashion industry

Bankel, Robin; Lang, Sandya; Solér, Cecilia - In: Marketing : ZFP ; journal of research and management 46 (2024) 3, pp. 19-32

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International journal of management and marketing research : IJMMR

Institute for Business and Finance Research <Hilo, Hawaii> - Hilo, Hawaii : IBFR - 1.2008-Volume 16, number 1 (2023) ; damit Erscheinen …

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Business-to-business-Kommunikation ... : Agenturportraits : GWA Profi ... : die erfolgreichsten B2B-Markenkampagnen

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Membership directory / Academy of Marketing Science

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